YouTube Nation Branding

Brand Identity + Logo + Treatments

YouTube Nation Branding

Project Details

  • Designer: Justin Mitchell
  • Project manager: Zadi Diaz
  • Art director: Justin Mitchell
  • Client: YouTube Nation
  • Date: June 20, 2016
  • Tags: Art Direction
Launch Project

My new friends at YouTube Nation are so freaking cool. Dreamworks and YouTube put together an all star team of staff, talent, curator and editing teams; and the result is a great new series from the heart of YouTube. YTN is a daily program that captures the wide variety of content on YouTube and pulls the showcases the best content.

My role was to develop a brand logo and guidelines, as well as to design and art direct the show intro, thumbnails, social branding and interstitial animations.

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