Chick-Fil-A Upcycled Cups
Agency: Chalk Los Angeles
Role: Creative Director
At the end of January 2012, Chalk Los Angeles, was approached by Chick-fil-A with an interesting task – transform the mundane ceiling of a 300’ x 98’ dining tent into a truly remarkable setting using 80,000 recycled Chick-fil-A Styrofoam cups.
We got a hold of a couple hundred Styrofoam cups and spent a few days concepting and constructing various shapes and arrangements of cups. We put put a proposal together and we were awarded the project.
30,000 cups arrived at Chalk right away and we got to it. A couple weeks were spent glueing thousands of styrofoam cups together, then, With pre-fabrication complete we loaded a trailer and told the driver “To Orlando!”
We arrived the night before our shipment. The next five days consisted of non-stop construction – hanging, lighting, rigging, gluing – and no sleep. At about 3 in the morning on Sunday we were finally done – and amazed. And once the 4,000 Chick-fil-A franchisees and their spouses made their way into the tent for the first time, we could tell they felt the same way because they were pulling out their cameras and phones and snapping away.
We also put together an installation featuring repurposed wine crates, transforming an otherwise typical brick entrance into a beautiful walkway, adding a warm and classy aesthetic to the area.
We received an overwhelmingly enthusiastic response from the client and guests.